WHAT IS MOTION GRAPHICS?
In a strong motion graphic, animation combines with short-form text, voiceover, an original score, and sound design to form a story. Whether it introduces a new product or service, educates an audience on a critical issue, asks for action, or is just intended to inspire, all of these components need to work harmoniously to create a cohesive experience for the viewer. A successful motion graphic leaves the viewer feeling both informed and excited .
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